Products

The ELLE MINI runs a chunky white acetate frame with a rectangular cut and dark tinted lenses. Thick black temples carry the weight, so the white front does the talking. UV protection built in. One size.Reads clean in daylight, sharp at night. Built for everyday, studio sessions and party rotation.

The ELLE MINI 2.0 is a bold rectangular frame with thick arms and a tinted lens — a clean silhouette that reads on a Friday night, a studio session, or a shoot. UV protection comes standard.One size fits. A frame that does the work without a logo doing the talking.

Brown leather belt with contrast saddle stitching and clean edges. A brushed silver automatic buckle holds it secure, smooth to adjust, no holes. Works for everyday and formal. Leather strap, natural grain Brushed stainless-steel automatic buckle Saddle stitching, finished edges Brown with silver hardware

A multicolor beaded neckpiece strung in green, blue, pink, purple, yellow and white, finished with five M-character charm drops in their own colours. Clasp closure with an adjustable extender chain.Loud in the right way. Pull it out for studio sessions, content shoots, or any night you want the piece to do the talking.

A yellow ceramic ashtray with a sculpted emoji face — peace sign, side-eye, hand-over-mouth. Black and white detailing, cigarette rests cut into the rim. The kind of object that does more than its job.Built for the table you actually use — studio, balcony, Friday night. Sits between the candles and the rings as a piece, not an afterthought.

The Enrique Shirt in linen, cut in a deep brown with a soft ruffled stand collar that frames the neck. Plain front, button placket, long sleeves with a relaxed drape that sits easy across the shoulders.A grown-up shirt with a little edge. Wear it open over a tee or buttoned with tailored trousers for studio nights and the kind of look people ask you about.

The Eon Jersey runs on full racing energy. Box cut through the body on a breathable mesh feel, white ground with mint blue side panels and a green V-neck collar. CRUX All Star graphics, the number 8 on the sleeves, and that early-2000s sports-team finish front to back.Polyester and cotton. Sizes M, L, XL, 2XL.

DENIM CRISP FINISHING DOUBLE STITCH HEM

Pearls strung with small multicolour seed beads — orange, green, blue, yellow — spaced between each one. Sits close to the neck, finished with a silver-tone spring ring clasp. Comes as seen on screen. White pearl beads with multicolour glass seed beads Silver-tone spring ring clasp Short, close-to-the-neck length Available in 2 colours

Classic denim shorts with a modern edge. Features crisp finishing and premium construction for lasting wear. Details: Material: Premium denim Colour: Light Blue, Shrub Blue Style: Relaxed fit jorts Perfect for casual everyday wear.

The Faded Bead Jean. Dark wash denim with a high rise and a flared leg that opens into a split, raw-edge hem. Beads run the full length of each front seam, with a lighter faded panel at the ankle for contrast.Detail that does the talking before any logo does. Bead-decor denim, front seam to hem Flared leg, split raw hem Sizing runs small — size up: M (Small), L (Medium), XL (Large), 2XL (XL)

Wraparound shades with a spiked, ridged frame and dark tinted lenses. The silhouette runs futuristic and aggressive — built to be seen, not to blend in. Available in yellow and black.Bold plastic frames with UV protection. One size fits. Made for the Friday night, the shoot, the party.

A high quality cargo pant cut wide and relaxed in white cotton. Deep front pleats hold the shape from the hip down, and the leg falls straight to a full, clean hem. Elasticated waist with an internal drawcord and a single button close, so it sits easy without a belt.Wears well with a tee and heavy sneakers now, still reads right in two years. Plain by design — the cut does the talking.

The Faust Knit Hat is a chunky two-tone beanie in white and deep blue, finished with two yellow knit horns standing up top. A character piece that does the talking before you say anything. Hand-knit construction White crown, blue band Yellow horn detail As seen in photo

belted plain pant

A black faux-fur bucket hat with a full, plush pile and a clean rounded crown. Soft to the touch, structured enough to hold its shape, and easy to throw on with anything.Unisex. The kind of finishing piece that does the talking on a night out or a shoot.

A skin leather jacket cut in a tailored blazer silhouette, finished in a red snakeskin-and-leopard print with hits of grey through the pattern. Notch lapel, structured shoulder, welt chest pocket. The print does the talking, so it sits open over a plain white tee and reads loud without trying.This is a statement layer for the days you want to be seen as yourself, not a logo. Wear it down to black trousers and let the colour carry the look.

Square-frame shades with a chunky plastic build and tinted lenses, finished with a small spiked detail at the temples. Bold colour across the board — red, blue, green and more — so they read loud on a Friday night or a content shoot.One size fits. UV protection. The piece you reach for when the fit needs a finish.

A box-cut football jersey in deep blue mesh, printed wall-to-wall in white. Stars, dragons, samurai and a varsity "PROPERTY OF CRUX" arc run across the front, with sleeve hits left and right. V-neck collar, short sleeves, cropped boxy line that sits clean over denim.Polyester and cotton. Available in M, L, XL, 2XL.

An oversized polo in black cotton pique, cut boxy with a three-button placket. The knit collar runs pink, green and blue stripes against the black body. Short sleeves, clean drape, everyday into night. Cotton pique Oversized, boxy fit Striped knit collar in pink, green, blue Three-button placket Short sleeve

Pink beaded neckpiece strung with alternating pink and clear beads, finished with a lobster clasp and an extender chain for an adjustable fit. The story sits in the charms: a figural doll pendant, a single pink glass drop, and an iridescent flower cluster.Built to read playful without trying too hard. Sits clean over a tee or under an open collar. One of one energy.

White denim with a black flame print climbing from the hem and across the hip. Straight leg, regular fit, high waist with a button-and-zip closure. The flames do the talking — clean placement, sharp contrast, nothing extra.Built for the days you want to be seen without leaning on a logo. Wears with a crop and heels, just as right with a tank and trainers.

A sculpted flame design that runs across the back in raised silver over a blue base. The cut-out flame tongues give it dimension you can feel, with a metallic blue ring around the camera to finish it off. Durable plastic that holds up to daily carry.Comes in two colours. The piece that makes the phone in your hand part of the fit.

A high-end denim hooded jacket cut in black and printed all over with a gold celestial map — suns, moons and constellations scattered edge to edge. The print runs across the hood, body and sleeves, so it reads from any angle.Boxy hooded silhouette, heavy denim hand, built to keep its shape. The pattern does the talking — no logo needed.