An open-weave crochet beanie in natural cream, fitted to the crown then dropping into long braided fringe. Each strand is finished with scattered beads, so the piece moves and catches light with you.Built to be seen.
Hand-feel crochet knit in cream
Long braided fringe with beaded ends
Soft, structured crown fit
One of one energy for shoots and nights out
Chunky wraparound shades in mint blue with dark tinted lenses. The frame is bold and rounded, thick at the brow and temples, with a sculpted look that sits front and centre on the face. Plastic build, one size fits.UV protection built in. Made for everyday, the studio, the party — for the ones who already stand out.
The Dang Tee in 100% cotton. A clean crew-neck cut with a layered charm-and-chain print across the chest, drawn to read like real jewellery sitting on the fabric. Short sleeves, straight body, the kind of tee that does the talking before any logo does.Available in white and black. Front graphic, plain back, built to keep its weight and shape wash after wash.
A knit hat with cat-ear corners and pink-and-white horizontal stripes. Two earflaps drop into braided ties finished with knit pom-poms at the ends. Soft hand-knit texture, fitted crown, plenty of character.One to reach for when you want the look to do the talking.
A pant chain that reads as itself. Black resin beads spaced with small silver metal beads, run on a slim chain with clip fittings and ring connectors on both ends for a secure belt-loop hold. Wear it on tailored trousers or denim.
Black resin beads with silver metal spacers
Clip and ring hardware, both ends
Attaches to belt loops
Sheer mesh crew socks for women, built breathable for the heat. A clear see-through body carries a white floral pattern with green stems and small orange accents, finished with a solid green ribbed cuff and contrast green heel and orange toe.A small detail that does the talking — wear them where they peek out and let people ask.
An open-knit wool top in pink and white stripes, worked with an airy pointelle texture that breathes through the day. Cut oversized with a buttoned polo collar and ribbed trims, it carries colour without trying too hard.
Wool knit, open pointelle texture
Pink and white stripe
Polo collar with button placket
Oversized fit, drop shoulder
Ribbed cuffs and hem
Acid-fade black denim cut into a long, knee-grazing jort. The whole front is worked in rhinestone — multicolour gems, pearls and crystal florals scattered across the legs, around the pockets and along the seams. Catches light from every angle.Five-pocket build with a CRUX tab at the hem. The kind of piece you reach for when you want the room to know it's you, not the logo.
White acid-fade denim jort built long and loose, with a raw frayed hem and side-tab adjusters at the waist. The whole front is hand-set with rhinestones — clear crystal bursts, floral clusters and pops of colour scattered across both legs.Five-pocket cut, leather CRUX patch at the hem. A loud piece that still reads clean. Sizes M to 3XL.
The CRUX Ring. Crafted in stainless steel — non-tarnish, durable, and designed to be worn daily. Available in sizes 7–12. A statement piece for every fit
A chunky knit bucket-style beanie in a diamond argyle pattern, finished with small hand-stitched floral details scattered across the panels. Soft, structured knit that sits close with a relaxed brim. The piece that does the talking before anything else.Available in three colorways:
Black and white
Blue and white
Green and white
A long denim skirt in light blue, cut straight through the hip and leg with a front slit that opens up the walk. Regular fit, high waist, five-pocket construction with button and zip closure, finished with a leather patch at the waistband.
Light blue washed denim
Straight silhouette, regular fit, ankle length
Front slit
Button and zip closure, five pockets
Works with a tank and sneakers, or heels when the night calls for it.
A moto-cut leather jacket in white, black and red, built on a boxy regular fit. Long sleeves, a stand collar and a full front zip, with racing-style panel work and graphic detailing across the chest and arms.This is outerwear that does the talking before any logo does. Wear it over a tee on Friday nights, studio runs and everyday rotation when you want to stand out instead of blend in.
An oversized shirt in faded red, cut long in the body with dropped shoulders and full, billowing sleeves. The wash gives it a worn-in, lived-with character, finished with raw frayed hems and a small back yoke tab.Built to layer loose over wide trousers. The colour carries the look — wear it open or buttoned, studio to street.
A wide-leg pant with a structured pleated peplum running off the waist — a clean silhouette that does the talking before any logo. Belt loops, a fitted high waist, and a full sweeping leg that pools at the floor.
Plain finish, structured fabric
Pleated peplum waist detail
High-waist, wide-leg cut
Available in Black and Burgundy
A long-sleeve black tee built like a moto jersey. Cropped body with flared bell sleeves and shredded raw hems that frame the wide cut. CRUX Art Dept graphics run front, back and down both arms — racing numbers, the 75, and a red logo flash pulling the print together.
100% cotton
DTG prints
Bell sleeves
Shredded hems
A pink and white long-sleeve tee built on a layered, double-sleeve cut with bell sleeves and raw shredded hems. The front carries a full DTG print — grilled-out mouths, lips and CRUX graffiti lettering in yellow, red and chrome.100% cotton. The kind of piece that reads loud across a room and still feels right two years from now.
100% cotton
DTG print
Bell sleeves
Shredded hems
A matching set in black with white triple-stripe detailing running down the side. Boxy, oversized tee with dropped shoulders, paired with relaxed shorts that carry the same striping. Clean cotton, built to move.The kind of fit that reads sharp on a content shoot and easy on a regular day. Wear the pieces together or split them across the wardrobe.
Colour: black with white stripes
Fit: oversized, boxy top
Fabric: cotton
Co-ord set, men and women
Chunky angular frames in a thick plastic build, with smoked lenses and a silhouette that reads loud without trying. Shown in green and pink — both colours carry the same bold, slightly irregular shape that does the talking.
Oversized angular plastic frame
Tinted lenses with UV protection
Green, pink, black
One size fits
Steel dinosaur pin charms in bright enamel — pink triceratops, blue brachiosaurus, green T-rex, each outlined in clean silver. Small, sharp, and a little playful.Pins onto a bag or a hat and finishes the fit without trying too hard. Pick one or run the set.
Thick denim, dirty-wash finish — the kind of fade that reads worn-in from day one. Cropped, hooded, zip-through, with raw exposed seams running the panels and sleeves for texture you can feel. Ribbed cuffs and hem keep it close to the body.Super stylish on its own, sharper over a skirt or low waist. A jacket built to still look right years from now.
100% denim print jorts cut wide and loud. A full-coverage graphic runs top to bottom — red and silver CRUX racing logo, yellow caution-tape banding, and a blue panel with the chrome CRUX oval at the hem. Black waistband, button and zip, classic five-pocket frame underneath the print.Knee-length, relaxed through the leg, built to sit at the front of an outfit. Pull them out when you want the piece doing the talking.
Bold rectangular frames in thick plastic, built with a sharp angular silhouette and chunky temples that sit heavy on the face. Black with a smoke lens, or red on red translucent. Built for the people who already know they're different.One size fits. UV protection. The piece that finishes the fit on a Friday night, a studio session, or a shoot.