Open-knit black crochet beanie with an airy, scalloped edge and a soft hand. White pearl beads sit across the top and dangle along the bottom trim — quiet detail that does the talking.A small piece that finishes a fit without shouting. Wears low and easy, holds its shape, reads different from everything else in the room.
A signet-style ring in polished stainless steel, with a gold skull set into a blacked-out oval face. The kind of detail that reads up close and holds the whole hand together from across the room.Non-tarnish, durable, built to be worn every day — from studio to night out.
Stainless steel, silver with gold and black skull detail
Signet face
Sizes 7–12
Wide-leg sweatpant in full CRUX red, cut loose through the leg with a relaxed, easy drape. Elastic waistband, side pockets, and a tonal CRUX mark stitched at the thigh — colour on colour, no loud logo needed.Reads streetwear on a content shoot, reads sport on a lazy Friday. One clean silhouette that carries the whole colour.
Wide-leg, relaxed fit
Elastic waistband, side pockets
Tonal embroidered CRUX mark
Red
A satin slip skirt with a soft sheen and a scalloped lace hem. Elasticated waist for an easy regular fit, short length, and a finish that moves between everyday and party without effort.
Satin fabric, lace trim hem
Elasticated waist, regular fit
Available in black and white
Wears for everyday, parties, or lounging
Black leather pant cut long and lean, with a slit detail running down the side and a flared, floor-grazing hem. Five-pocket build sits at the waist and opens up clean through the leg. The kind of pant that does the talking before you say anything.Wear it for the night, the studio, the shoot. Holds its shape, holds its shine.
The Slush Box Tee in white with mint-blue DTG prints running across the body and down the bell sleeves. Boxy crop cut with a crew neck, CRUX 55 graphics front and centre, racing lines tracing the shoulders and sides.100% cotton. DTG prints. Bell sleeve. Built to read loud from across the room and still look right two years out.
A hand-crochet bucket hat in soft periwinkle, knit exactly as seen in the photo. Open stitch-work runs through the crown and brim, with multi-colour butterfly motifs worked into each panel in yellow, pink, mint and lilac.Soft, breathable knit with a relaxed bucket shape. The kind of piece that finishes a look without trying.
A soft silicone phone case with a hand-drawn face print and black shock-corner detailing. Comes in yellow or green, each with its own expression. Matte finish, raised camera edge, easy grip.The small thing that makes the phone in your hand look like yours. Pick the face that matches your mood.
A custom tufted smiley rug built from red hearts on a white ground, ringed in black. Round shape, plush acrylic pile, the kind of piece that anchors a living room or studio corner and gets noticed.Hand-tufted design in the CRUX palette — red, white, black. Soft underfoot, bold from across the room. For the people who want their floor to say something too.
The Sofa Slides do exactly what the name says — a thick, channel-padded EVA strap and a deep cushioned footbed that gives underfoot like a couch. Lightweight, soft, built for everyday wear around the house and out the door.Available in green and orange. Textured grip sole, easy slip-on fit. The pair you reach for when you want comfort without looking like everyone else.
The CRUX Ring. A flat-top signet shape in brushed silver stainless steel, with clean bevelled edges and a solid, squared face that sits heavy without shouting. Non-tarnish and built to be worn daily.The piece that finishes a fit when you want the metal to do the talking.
Stainless steel — non-tarnish and durable
Brushed silver finish, flat signet face
Available in sizes 7–12
The CRUX Ring. A wide silver signet face engraved with a King of Diamonds reaper card — blacked-in detail against polished stainless steel. The kind of piece that reads from across the room.Crafted in stainless steel — non-tarnish, durable, and designed to be worn daily. Available in sizes 7–12. A statement piece for every fit.
A custom armless vest in white ribbed cotton, cut close with a clean scoop neck. The front carries a black-and-white print of two hands reaching in, with the CRUX script in red running across the chest. Print and cut do the talking here.Pairs easily under an open shirt or on its own when the heat is up.
Ribbed white knit, armless cut
Black-and-white hand graphic with red CRUX script
Sizes: S, M, L, XL
A white fitted top cut close to the body with a wide low scoop neck and short cap sleeves. The CRUX logo sits centre chest in tonal white embroidery, so it reads as detail, not branding. Clean lines, no noise.100% cotton. As seen on screen. Wears solo on a Friday night or layered under denim and chains. Available S, M, L, XL, XXL.
A fitted tank in clean white, cut close through the body with a high crew neck and short cap sleeves. Small CRUX wordmark sits centred on the chest. The kind of base layer that holds its shape and reads right on its own or under a jacket.
100% cotton
Slim, body-skimming fit
White, as seen on screen
The Spartan Rune Ring sits across the finger like a Spartan helmet — engraved detailing, blackened recesses, and a polished silver face that catches light. The carved rune work runs the full length, built to be seen.
Stainless steel — non-tarnish and durable
Silver with blackened detail
Sizes 7–12
Built for daily wear
A statement piece for every fit.
Long-sleeve in 100% cotton, cut oversized with a relaxed drop-shoulder and a button placket at the collar. Colour-blocked sleeves run against the body — green on lilac, blue on yellow — so the contrast does the talking before you even read it.DTG print across the front carries the "Crux of the Matter" graphic in motion-blurred type. Heavy enough to hold its shape, easy enough to layer or wear loose on its own.
A twisted, beaded neckpiece with a braided cord of metallic and clear beads sitting close to the collar. At the centre, a silver-tone heart pendant framed by spokes that radiate out like a starburst.Lobster-clasp fastening with an extender chain so you can wear it tight or let it drop. One piece that does the talking on its own.
The Bikini Bottom skyline, on your AirPods. A 3D silicone case sculpted into the pineapple house — yellow with red crosshatch detail, blue door and porthole windows, green leaf top. The kind of detail that gets noticed before anyone sees the brand.Soft-touch silicone shell with a clip hook for your bag or keys.
Material: silicone
Colours: yellow, orange, blue, green
Pineapple-house 3D shape with hook attachment
Mr. Krabs in molded silicone, red claws and a blue belted suit, finished with a little red bell and a striped wrist strap. The gold ring clips to your bag, your keys, or both.A small pop-culture detail that does real work.
Silicone charm in red, blue and white
Doubles as a key holder
Bell accent and red wrist strap
Gold ring clip
Steel enamel pin charms with a spooky streak — skulls, ghosts, reapers, a vinyl-spinning skeleton hand, a frog poison bottle. Cute designs that read as detail, not noise. Pin one or stack a few.Doubles as a bag charm or a hat charm. Pick your character and let it ride.
Steel construction
Bag charm / hat charm
Enamel detail, multiple designs
A squared-off gold-plated huggie with one set stone at the base. Sharp corners, flat faces, no curve — small enough to wear every day, angular enough to read as intentional.
Plated gold finish, polished metal
Square-cut gem: black, purple or green
Snap-hinge closure
Sold as a pair
A chunky squared bangle cut from solid acrylic, with a smooth high-gloss finish and a rounded, sculptural shape that sits heavy on the wrist. Some run clean, some carry a marbled swirl through the material.Available in 5 variants. Wear one on its own or stack a few for weight. A piece that does the talking before anything else does.